Marketing Executive

• Description:

  Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

  Role Purpose:

  To role of the Marketing Executive is to assist the marketing team in developing and implementing marketing activities, manage relationship across the Global Snow sites and manage events to ensure a consistent roll out of marketing campaigns, promotions and communication plan.

  Role Details – Key Responsibilities and Accountabilities:

  Delivery & Support:

  •Executes and delivers overall integrated marketing and communications strategy.

  •Prepares end of campaign and promotion reports

  •Conducts basic research, analyses market conditions and competitor data to support marketing strategy

  •Executes purchase requisites, record and maintain marketing expenditure (POs, invoices, Booking Orders and voucher inventory)

  •Maintains, protects and consistently communicates the Global Snow brands, including its vision, mission strategy and positioning

  •Executes and delivers marketing plans and campaigns to support key initiatives, new launches, promotions and events

  •Manages all aspects of print production, receipt and distribution across the sites.

  •Assists the marketing team to develop and implement the annual communications plan.

  •Maintains internal and external communication and relationship with key stakeholders, property owners and partners.

  •Assists the marketing team in developing relationships with key brand and media partners for cross promotions and barter deals to minimize advertising costs and keep a competitive advantage.

  •Manages requirements and requests from artwork, collaterals and ad-hoc incoming requests.

  •Sends out weekly memos to internal stakeholders ensure they have the correct marketing materials and update them on promotions.

  •Reviews and follows up to ensure product displays collateral correctly and everything is up to date.

  •Creates post campaign reports and identifies areas of improvement.

  •Organizes required permits including but not limited to activations, promotions and premieres

  •Maintains and manages the monthly audit of gift cards and voucher stocks at all sites

  •Maintains budget trackers and supports in the LPO requests.

  Events, filming and activations: 

  •Attends events that take in place at our sites in the UAE, assisting the Operations team the guest list and ensuring the event runs smoothly

  •Assists marketing team in executing events, talent visits, activations or any such promotional events

  •Manages and assists with all filming requests and visits.

  Other Context (if applicable):

  •Be a culture ambassador that reflects the organization’s values, encourages good performance, and rewards productivity

  •Performs any additional adhoc duties as and when requested by the Line Manager and/or Head of Department.

  Functional/Technical Competencies

  •A good understanding of marketing, branding and online trends.

  •Must be a creative thinker with a complete understanding of the marketing mix and the role each marketing channel plays

  •Strong understanding of the importance of maintaining brand standards along with program consistency and continuity.

  Personal Characteristics and Required Background:

  Personal Characteristics:

  •Strong interpersonal and communication skills in English.

  •Strong organizational skills.

  •Ability to effectively communicate orally and in writing to all levels of management.

  •Results orientated.

  •Must be very self-motivated, and a “Hands-On” person with strong entrepreneurial spirit.

  •Professional and enthusiastic demeanor.

  •Ability to travel when required

  •Arabic language is preferred.

Marketing Executive | Majid Al Futtaim, Dubai, UAE