Scope and Objectives 

The PR and Marcom Manager will work closely with the Marketing Communications Director and their primary responsibilities are communications in an effort to promote positive public image among Raffles Doha and Fairmont Doha various audiences. This position will also collaborate with others in the hotel to achieve brand consistency, coordination of messages, and the highest standards for external communications. All activity will be strategically planned, actioned and reported to a high standard, with the aim of impacting and supporting Raffles and Fairmont core objectives.

Essential Responsibilities and Duties

• Work closely and in partnership with the Director of Communications and the Marketing Manager to develop and initiate PR plans and strategies for all aspects of the hotel including rooms, food and beverage, events and spa and fitness.
• Together with the Marketing Communications Director develop and maintain relations with key local, regional media and social influencers
• Be the guardian of the brand for all collaterals and promotional materials, including brochures, marketing copy, etc.
• Assist in the development and execution of the hotel advertising plans including directing and managing any third party creative or media placement agencies.
• Assist in managing and directing the various PR agencies utilized by the hotel including liaising with Brand PR agencies and corporate associates.
• Co-ordinate invite lists and RSVPs for media, influencers and other special events
• Assist with photo shoots and filming for marketing and PR purposes.
• Having the overall responsibility for the generic PR email inbox including responding to enquiries received and subsequent follow ups if required.
• Conduct media and influencers site visits and assist other commercial department colleagues if necessary with key client visits
• Liaise with media monitoring agency and conduct systematic filing of all press clippings and distribution of highlights to key management at the hotel
• Preparation, administration and distribution of press releases, media mailings and updates as and when required of media database, images database, PR calendar and keep everyone in the department advised of meetings and activities.
• Attend marketing and communication and other meetings as directed by the DOMC
• Attend all compulsory training courses as directed by T&C division
• Learn and adopt all SOPs and training related to the role and any initiatives or programs implemented
• Manage duties assigned by the Director of Marketing Communications and provide support to the Digital Marketing team as required.

Key Roles & Responsibilities

• Take on tasks in addition of the ones stated, with a positive can do mindset
• Be a “brand ambassador” at all times, ensure brand integrity and clarity are maintained
• Model the company’s culture, vision, mission and core values at all times
• Maintain positive relationships with all guests, vendors, colleagues and Accor network
• At all times, represent Raffles Doha and Fairmont Doha in a professional, courteous and efficient manner

To be fully conversant with:

• Hotel fire procedures
• Hotel security procedures
• Hotel Health and Safety policy and procedures
• Hotel Facilities and attractions
• Hotel standards of operation and departmental procedures
• Accor Grooming of Luxury and Appearance guidelines
• Accor values and its corresponding strategies
• Methods of accepted payment of the company
• Short and long term company marketing promotions
• Hotel Evacuation Policy in case of an Emergency.

Confidentially

Whist working for the company there will be access to a wide variety of confidential information concerning the company, guests and associates.  It is vital that all such information remains confidential and must not be disclosed to anyone outside the company, guests and associates, unless otherwise stated.

• Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Accor Internet and Email policy
• Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.