Role Purpose:

• Responsible for overseeing the implementation and review of the product management guidelines and supporting the cross-functional teams that is responsible for improving it.
• He/She will be responsible for supporting the Head of Product with the management of product financials, product marketing, process improvement, business development & digital solutions for the product with focus on Government Housing Program proposition.

Key Accountabilities of the role:

Product & Digital Solutions:

• Assist in introducing and or revamping products and campaigns to increase the Home Finance revenue in line with the business plan
• Responsible of end-to-end implementation of Home Finance Remote Sales Solution Journey and ensure delivery of acquisition and KPI targets
• Design & publish monthly product dashboards to reflect product-related trends and business objectives on key KPIs of performance management
• Monitor performance of Product Line against key measures and report results with recommendations about performance
• Interface with operations, sales, and other ADIB stakeholders to ensure that there is a broad understanding of the product processing requirements and meeting business set targets

Financials:

• Monitoring portfolio & new sales performance against set business objectives on customer net revenue, expenses & loss provisions
• Responsible for assessing the effectiveness, revenue generation, and profitability of new and existing products
• Work with the Product Head and finance team on annual budget plans for the home finance business
• Support the Product Head with design and testing of financial models to forecast new products’ feasibilities based on practical business assumptions and empirical data
• Monitor accuracy of profit rates & fees by monthly tracking profit rates, margins, and fees implementation of new bookings
• Manage HF incentive & payout processes & schemes

Marketing:

• Track effectiveness of HF product & marketing campaigns
• Roll out of new products & campaigns to the branch network, call center and sales teams
• Work with the marketing team to create and develop HF  FAQ flyers, Customer application forms, declaration forms, product feature flyers, customer letters, etc.
• Work closely with marketing team on digital marketing campaigns & initiatives throughout the year including ATL, Social Media Ads, Google Ads, Email Marketing, etc.