Sr Marketing Manager

Responsibilities :

• Act as the ‘voice of the customer’ to ensure residential products and services respond to customer needs and requirements. Undertake research where required.
• Execute any marketing briefs to support the marketing plan ensuring alignment of relevant project-team stakeholders. 
• Responsible for executing all branded material, ensure brand guidelines are applied consistently across all communication.
• Assist in developing the required content (visuals/CGIs, films, messaging and narrative) that correctly positions and promotes the residential product in the market.
• Execution all ‘above’ and ‘below the line’ marketing promotional campaigns aligned to all guidelines and including monitoring medium effectiveness / ROI including;
  • Media buying and placements
  • Lead generation and nurturing campaigns
  • Digital Marketing execution
  • Edm and Campaign management / execution
  • Multi-media promotions management
  • Content marketing development
  • Search engine marketing management
  • Social Media content and campaigns
• Responsible for executing media, public relations and communications plans to maximize project exposure, interviews and events and brand coverage. Review and approve all press releases and outbound media communication ensuring Oxagon Marcomms guidelines. Follow up with media and PR agency on coverage reports.
• Executing digital platforms development such as website, applications.
• Quality assurance and control for all project marketing and communications. 
• Develop lifestyle photography and film aligned to project positioning.
• Execute and deliver new asset product launches and associated marketing, collateral and activities for new phases.
• Responsible for executing agreed customer experience centers and residential displays / spaces including any ongoing site presentation audits.
• Develop and deliver the customer engagement strategy from leasing through to handover,  move-in and destination orientation.
• Responsible for executing events, activations and roadshows including exhibition selection and assessment, venue selection, location, rehearsal, invitees list, invitation cards, gifts and giveaways. Oversee logistics during exhibitions, liaising with organizers, supervising stand installation, branding and setup.
• Preparation and procurement of high quality marketing brochures, press placements for the project and its associated products. Verifying layout content, copy, proof-reading, feedback to all parties involved and delivery.
• Work with DevCo to prepare customer-facing floorplans, floorplates and other relevant sales/leasing materials.
• Execute marketing requirements/amendments including broker events and handover packs.
• Executing development of newsletters including layout, content, proofreading, and selection of articles, print quality and distribution strategy.
• Executing of programs, speaker opportunities and conferences for the project. 
• Developing, design and execute activation and events strategies to deliver engaging and relevant customer experiences to the target audience across all residential assets.
• Executing of all internal communications to raise awareness and appreciation of project via internal and external communications platforms.

Educational requirements:

Experience requirements:

• 12-15 years of experience in Development Marketing (Resi/ Commerical) Preferably some experience in the Middle East
• Experience marketing off-plan residential sales & leasing (townhouses and apartments).
• Experience creating ongoing customer engagement plans from signature to move-in.

Desired Skills:

• Experience marketing off-plan residential sales & leasing (townhouses and apartments).
• Experience creating ongoing customer engagement plans from signature to move-in.

Qualifications:

• Preferably bi-lingual English and Arabic.
• Experience working in complex matrix organizations.

Benefits:

Will be negotiated

Incentives:

Will be negotiated

How to Apply for NEOM?