A. Basic Qualities of a Sales Manager

1: Personal Qualities

The sales manager needs to independently manage a team and complete the predetermined sales target. In this process, he has to face salespeople with different personalities and different ability levels, face great work pressure and have to deal with and deal with all aspects of problems. And various possible crises, without good personal qualities, it will be difficult to be qualified for this job. Personal qualities of sales managers are mainly displayed in the following aspects:

High work enthusiasm, high work enthusiasm;
Active, honest and trustworthy;

High logical thinking ability and be good at problem-solving;
Have the courage to take responsibility;
Have a wealth of relevant knowledge;

Good communication skills;
Good and mental quality and healthy body;

2: Organizational Management Quality:

Sales managers do not complete sales tasks alone but use team members to achieve sales goals. Therefore, as a qualified sales manager, you must have the appropriate level of organization and management. In other words, as a sales manager, you must not only clarify work goals, but also let his subordinates understand the team’s long-term and short-term goals; be good at decomposing goals and make reasonable arrangements; ensure that every sales Personnel, clarify their work tasks and goals, and do their best; at the same time, the sales manager must be able to effectively coordinate the work of the entire team.

3: Interpersonal Quality

Because the sales manager’s job is to organize other people to complete the company’s sales tasks, sales must understand his subordinates, maintain good communication with them, and gain the trust, support and support of sales staff.

4: Pioneering and Innovative Spirit

Sales managers face a constantly changing market. Due to the influence of many uncertain factors, there are objectively many business risks. This requires the sales managers to have correct and sensitive decision-making ability and the spirit of taking risks. Because risks and benefits are closely related, the greater the risk, the greater the possibility that the company will benefit. If the sales manager is content with the status quo, does not seek progress, and is afraid of taking risks, it will never be possible for the company to develop faster. However, taking risks should be based on science, and emancipating the mind must be unified with the facts. Therefore, sales managers must be bold and enterprising and innovate constantly, and they must follow objective laws in order to be successful.

B. Competence Requirements for Sales Managers

1: Management Ability

Management is the central task of sales managers. As a sales manager, regardless of the size of the sales team he manages, he has to face various business tasks and affairs. Only by arranging this work in an orderly manner can the normal operation of sales work be maintained.

2: Planning Ability

In a sense, planning ability is essentially the ability to formulate small strategies. For example: channel development plan, advertising promotion plan, etc. Sales managers with strong planning ability are able to plan and manage themselves while planning the organization, that is, by planning their daily work, they can efficiently complete various management tasks.

3: Communication Skills

The sales manager not only communicates with all aspects of the organization and personnel, but also communicates with every salesperson. If these communications are handled improperly, it will form a great obstacle to sales. Therefore, the sales manager must have the corresponding ability and be able to use different communication skills according to different interacting objects.

4: Coaching Ability

In business, even if the sales manager himself does a great job, he cannot be regarded as an excellent sales manager unless he can give necessary guidance to other sales staff in a timely and effective manner.

5: Creativity

The concrete manifestation of innovative spirit is creative ability. There is actually no fixed pattern in the sales process of a company’s products. This is because the sales environment faced by companies is different at different times. Even in the same period, due to environmental differences in various regions, the company’s product sales activities have their own characteristics. , Thus forming the so-called regional marketing. Therefore, the sales manager must adapt to the time and place, and formulate different marketing plans for different sales environments. This requires the sales manager to have a certain creative ability and be able to creatively formulate and implement corresponding products, markets, customers, and regions. Marketing strategy.

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Mohamed Firnas

“🌟 Meet Mohamed Firnas: With over two decades of experience in HR, Mohamed is a trusted advisor known for his strategic insight and compassionate leadership style. He’s committed to creating workplaces where every voice is heard and valued. 💼 Passionate about nurturing talent and driving positive change. Join him on the journey towards building better organizations! #HRProfessional #GulfRegion #Leadership”

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