Senior Product Manager, Acquisition & Spends

WhatsApp Group

Commercial Bank of Dubai

Our CBD family's prosperity throughout the years is straightforwardly credited to the responsibility and ability of our UAE Public staff. Our business center is to construct profound and compensating connections in the neighborhood markets and we realize that the best UAE Public staff will make that conceivable.

Job Vacancy – Senior Product Manager, Acquisition & Spends – Dubai, United Arab Emirates

Commercial Bank of Dubai – Dubai, United Arab Emirates

  • Experience:- As Mentioned
  • Job Location:- Dubai, United Arab Emirates
  • Company:- Commercial Bank of Dubai
  • Education:- As Mentioned
  • Nationality:- Any Nationality
  • Gender:- Male / Female 
  • Number of Vacant Positions:- Not Mentioned
  • Salary:- Negotiable
  • Job Type:- Full Time

About Commercial Bank of Dubai

Our CBD family’s prosperity throughout the years is straightforwardly credited to the responsibility and ability of our UAE Public staff. Our business center is to construct profound and compensating connections in the neighborhood markets and we realize that the best UAE Public staff will make that conceivable.

Since our initiation, we generally viewed as the enrollment of UAE Nationals as one of our main concerns. We have consistently planned to draw in and foster UAE Nationals, delegating them in mindful driving situations without disregarding the capacities and advancement possibilities of other staff no matter what their identities.

Our endeavors and accomplishments in Emiratisation have been perceived and respected. The bank is a previous victor of UAE Public Assets Improvement Grant, the Dubai Human Improvement Grant and the HR Improvement Grant.

Is it safe to say that you are that capable and serious UAE Public prepared to foster yourself and influence a difficult and remunerating business, rich with your country’s set of experiences? Then welcome to the CBD Family.

About Commercial Bank of Dubai

Job – Senior Product Manager, Acquisition & Spends

Job Description :

Job Purpose:

To manage the overall CBD’s Credit Card Product Acquisitions, Activation & Spends in order to drive P & L and drive Credit Card ENR growth through tie ups with aggregators to enhance CBD Sales footprint and bring in internal efficiencies.

Principal Accountabilities:

Develop & implement a Credit Card Sourcing strategy to meet P & L goals across all Retail Credit Card Product suite.

Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.

Work with Advertising and other Aggregators to ensure visibility and positioning of Brand & products.

Formulate & execute an effective strategy to drive new card sales in specific target segments including activation of partner channels (physical and digital) and CBD channels

Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.

Engagement – Manage engagement with all channels selling balance build products including Telesales/Contact Centre/DSA – training/process optimization/incentive structures/sales promotions etc.

Develop a channel strategy for Outsourced telecalling, Digital & X-Sell

Deliver budgeted acquisition numbers for each channel

 Drive a fully loaded P&L for channel management versus direct sales acquisition model

Vendor Management (3rd Party sourcing including Digital):

Identify variable model aggregators to enhance CBD Credit Card sales foot print without increase of internal Headcount in the Bank

Manage & continually update online aggregators like Policy Bazaar, Bank on Us & Yalla Compare to enhance our Digital footprint for Credit Card sales

Adhoc events with partners such as Amazon.ae, Noon, Zomato & others to drive acquisitions through Third parties for mutual benefits

Reach out to internal partners of the Bank and drive their business/personal Banking through the Bank by creating offers of choice to enhance penetration

Sales Efficiencies:

Ensure STP rates of Card bookings through the Onboarding system exceeds 50%

Rework rates on Card applications through the Onboarding system which are controllable by sales are below 10%

Empowering front end sales with selling tools and offers to drive sales efficiencies

Recommend changes to incentives to drive business behavior as per long term goals

Job Qualifications:

Education and Experience

Minimum Bachelor’s / Master’s degree

Minimum 10 to 12 years of Banking experience with deep knowledge in Cards and/or Personal Loan products and portfolio management

 

 

 

 

 

 

 

 

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