From time to time, different age groups ask about the digital marketing sector, “Where can I start, should I get training? Where can I get training?” I get questions like.

First of all, let’s look for the answer to the question of why digital marketing.

According to the results of IAB Turkey AdEx-TR, digital advertising investments in 2021 increased by 14.2% compared to 2022 and reached 2.47 Billion TL.

The spread of digitalization every year and the increase in the budgets allocated to digital marketing from traditional channels (from TV to payment systems) have started to make this field stand out.

Of course, this is not the only reason. When you think of our new generation friends and business life, the job opportunities you can find in the field of digital marketing may seem more fun than a standard working environment. In fact, we can say that the freedom to work wherever your computer is with you is one of the factors that make this sector a little more attractive. Of course, there is also the desire to work abroad. I can say that it is a little easier for digital marketing experts to find job opportunities abroad compared to other sectors.

Digital marketing; It can be divided into many subsections such as SEM specialist, SEO specialist, PPC specialist, Social media specialist, Conversion rate optimization specialist, and Content marketing specialist. It is even possible to increase this further.

If we are talking about the job description of a digital marketing specialist, he must have absolutely basic knowledge of all the above subsections. I think he should be able to look at the big window and specialize in at least a few of them.

If we simply don’t get to know the job. A digital marketing specialist is responsible for creating strategies to improve traffic to the website in line with marketing objectives. By analyzing the conversion data of incoming traffic, it is the responsibility to consider all digital marketing components from SEM, SEO, PPC, Social media, mail and content marketing to improve conversions. At the same time, we can show it among the duties of digital marketing specialists to produce strategies to ensure the continuity of existing customers and to ensure communication between technical and creative teams.

Especially abroad, we can say that the channel separations are better. When you look at the job postings or the titles of our friends working abroad, it is possible to see PPC experts and SEM experts with 6-7 years of experience. This is so normal because the concept of digital marketing covers a very large division of work.

Now let’s come to my advice to my friends who want to step into the sector.

Digital marketing is a very broad concept. Let’s face it, it is impossible to gain full dominance in all these areas. Some of us may like more technical work, others more creative. Therefore, it is very important that you choose the area that excites and excites you the most. Once you have your golden bracelet on your hand, you should make an effort to improve yourself in other channels.

There are hundreds of websites where you can access quality content, especially abroad. It is important to read content created by different people on the same topic. Thus, you will not be fed from a single source and each piece of content can give you different perspectives.

Webinars allow you to have audio and video sessions over the Internet that can be attended by multiple people. There are communities that you can join, especially on a global scale, that make very valuable publications on digital marketing content. You can participate in these and improve our knowledge.

We can say that especially in recent years, there has been a significant increase in gatherings for communication and information sharing in the sector. You can participate in such activities to make good use of your free time. Thus, you will have an opportunity to meet people in the sector and you can get very valuable information.

The world of digital marketing is very dynamic. We can suddenly enter a new channel in our lives and say goodbye to some channels. Likewise, the rules can change frequently. Never say that I have completely solved this issue, there is nothing I have not learned. There is constant innovation in the nature of this business. Researching, reading and continuing to learn will always be one of the most important factors.

• The concept of digital marketing covers a very wide area. Do not forget this. If you are considering entering this industry, start with a more specific field.
• Remember that the Internet is a very important resource. However, there is a lot of wrong content. Compare the content you read by reading from different sources.
• Be active. Events and webinars are important options for both making a circle and gaining knowledge.

Finally, remember that learning has to continue, things will always change.