• Product Development and Marketing

Formulate product strategies to grow market share and enhance profitability of existing products and conceptualise, propose and implement new product propositions and strategic marketing alliances to ensure high visibility and competitive advantage to grow customer share and overall profitability.

Monitor and control the product mix, portfolio composition, usage patterns and behavior, cost of funds and yields in accordance with business objectives and ensure all activities are in compliance with legal, regulatory, associations and bank guidelines.

Manage strong customer communication by way of collaterals and term sheets for product information and establish customer campaigns through various channels including advertisements and product promotions to ensure growth in customer share.

Constantly monitor market trends to ensure that any new developments either technology driven or other, are incorporated into the offerings of the bank.

Monitor and control the advertising and promotion funds allocated to product programs to ensure alignment to the allocated budgets.

• Sales Management

Contribute constructively and creatively in the planning, development and implementation stages of all acquisition programs to drive maximum product sales and awareness of the product.

Monitor and analyse performance of all acquisition programs to ensure results are on track and if not, to identify the problems/issues and recommend solutions to rectify them.

• Partner Relationship Management

Work closely with external partners, vendors, and other internal departments to achieve business objectives, conducting meetings and ensuring agreed reports submitted in a timely manner with partners.

Explore and seek opportunities to enhance value proposition to customers and each other.

• People Management

Manage self and team in line with ADCB’s people management policies, procedures, processes and practices to ensure adherence and to maximise own and employee contribution to business performance.

Manage the effective achievement of the team’s objectives through setting individual objectives, managing performance, developing the team and providing formal and informal feedback to maximise overall performance, engagement and motivation.

• Budget Management

Contribute to the preparation of the business area’s budget and manage and monitor the financial performance against the budget so that areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalised upon.

• Policies, Processes, Systems and Procedures

Recommend and implement improvements to departmental policies, procedures and processes covering all areas of activity so that all relevant procedural requirements are fulfilled while ensuring that ADCB delivers best-in-class services, products and innovation.

Product Manager (Co-Brand Cards)- Abu Dhabi, United Arab Emirates