Role Purpose:

• To support the Head of Product Management to manage the performance of Home Finance, products as per the bank’s strategy, including but not limited to, marketing, process improvement, revising risk, and operational processes.
• Role also involves overseeing the Business Development activity through the tie-up and collaboration of developers, and mortgage brokers.

Key Accountabilities of the role:        

Responsibilities:

Financials:

• Work with the head of product on the preparation and the recommendation of products budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/ revenues, and areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalized upon.
• Design and test financial models to forecast new products’ feasibilities based on practical business assumptions and empirical data.

      Products:

• Manage and prepare products (design, development, and enhancement) to ensure that products are in line with the market needs. Takes the lead in product innovation and marketing.
• To develop and effectively cascade the bank’s management strategy into the Home Finance Department strategy and effectively translate it into business plans, product strategic initiatives, marketing, and business development steps to ensure vertical alignment and horizontal integration with other interfacing functional strategies.
• Maintain product/credit programs and manuals up to date with necessary procedures and approvals.  This document should cover all aspects of the product such as strategic partnerships, product description, sales channels distribution, third parties’ agreements, lists of current business partners, org charts, financials, special product memos… etc..
• Constantly working on enhancing the current process by identifying gaps and rooms for improvement, including technology, WFS, CRM systems … etc.

Business Development:

• Transform strategy into business partnerships with mortgage brokers, Real Estate brokers, developers, evaluators, land departments, government programs, title transfer officers, and solicitors through the MOU signing process.

      Marketing:

• Track the effectiveness of HF product & marketing campaigns
• Roll out of new products & campaigns to the branch network, call center, and sales teams

Results Expected:

• Monitor monthly product revenue and expenditure against established budgets and understand/manage variances to budget and prior period
• Track product performance on a monthly basis in order to ensure the achievement of our strategic financials objectives.
• Prepare and renew product/credit program on a yearly basis that is aligned with the business goals.
• Prepare and implement HF assets product strategies, plans, and programs and monitor product revenue and expenditure against budget/targets
• Recommend pricing/charges based on market scan and market analysis for each product to ensure that the recommended pricing strategy is consistent with the product strategy.
• Implement new product proposals and align policies, procedures and process flow in coordination with Sharia, Legal, ITD, ICD, CRM, WFO, and Marketing departments.
• Initiate new processes and review existing processes and enhancements by liaising and following up with other support departments to get the products approved and implemented.
• Propose and manage product communication and implement the same in line with the Bank’s standard of communication through all the delivery channels.
• Develop the following sales channels.: Mortgage and real estate brokers, Governmental programs and Developers
• Prepare training programs to HF ROs / RMs, and orientations for ADIB new joiners.